Hungry? Try Nigellissima

Rich, sensual, mouth-watering — I’m talking about the latest mobile app from Nigella Lawson. The domestic goddess who taught us to take pleasure in cooking has released a free taster app to get us hot and bothered for her cookbook, Nigellissima, and it’s working. The app and cookbook (to be released in the U.S. February 12, 2013) share Nigella’s lifetime love affair with Italy. Named the No. 1 Food and Drink Free App for iPhone and iPad, Nigellissima is the Sophia Lauren of Food and Drink apps. Stunning photography, sumptuous recipes, innovative design features and behind-the-scenes video interviews with Nigella make for a rich app experience that’s fresh and new. If you’re a Nigella fan, a foodie or an Italophile, read on to learn more about this must-have app.

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Explore

The creators of Nigellissima truly embraced the immersive qualities of mobile by creating an experience with no beginning or end. The home screen is divided into two horizontal columns: top and bottom. Each column is collection of photographs representing various areas for you to explore. Scroll left and right to see all the categories: Recipes, The Making of Nigellissima, Nigella’s Latin Loves, Nigella’s Italy, etc.

The home screen of Nigellissima. Scroll left and right to explore the options.

The home screen of Nigellissima. Scroll left and right to explore the options.

Tap on any image and be transported into Nigella’s world. Nigella’s Italy, a collection of eight behind-the-scenes video interviews, is a great place to start. The videos are arranged by topics such as A Personal Passion For Italian Food and The Inspirations Behind Nigellissima. Nigella sits al fresco at a wooden dining table with a glass of white wine chatting away to the camera with such ease and warmth it feels as though she’s in the room with you.

Nigella's Italy is a collection of video interviews. Nigella shares the story behind her latest cookbook, <em>Nigellisima</em>.

Nigella’s Italy is a collection of video interviews. Nigella shares the story behind her latest cookbook, Nigellisima.

Nigella’s personal stories of living in Italy many years ago and learning to cook Italian food as a poor student make her seem relatable and real. In A New Attitude To Italian Food, Nigella explains that the book is not a history of authentic Italian recipes, but instead a book of recipes that’s authentically Nigella: a love of Italy expressed in quick no-fuss cooking using accessible ingredients.

Nigella’s Latin Loves

When you’ve worked your way through one category, the N in the upper left corner will take you home. Nigella’s Latin Loves is too tempting to ignore, and tapping on the green Romanesco (a vegetable similar to cauliflower) reveals Nigella’s must-have Italian ingredients and gadgets. Each item is pictured with 360° photography, constantly spinning for a view of every angle. This effect is unusual and makes the app feel fresh and new.

Nigella's Latin Loves is a collection of pantry staples, produce, kitchen tools and favorite Italian gadgets.

Nigella’s Latin Loves is a collection of pantry staples, produce, kitchen tools and favorite Italian gadgets.

Tap on an item to view a larger photo, learn why Nigella thinks it’s essential and how to cook with it. The list includes vegetables, spices and other edibles, as well as the fun and frivolous (like the Fiat Cinquecento).

Tap on an item for a photo plus full description.

Tap on an item for a photo plus full description.

In December of 2012, a group of must-haves for Christmas (including panettone and Prosecco) were added as part of an update to the app.

Get Cooking

Nigellissima includes 13 recipes from Nigella’s cookbook of the same name. The food photographs are so vivid and beautifully styled you’ll find yourself drooling on your iPad. Swipe up and down on the screen to view recipes both sweet and savory: Cinnamon Almond Cake, Roasted Butternut Squash with Sage and Pine Nuts, Double Amaretto Semifreddo with Golden Sauce and more.

Nigellissima includes 13 recipes from the book. Tap on one for ingredients list and full instructions.

Nigellissima includes 13 recipes from the book. Tap on one for ingredients list and full instructions.

Tap on a recipe and you’ll find step-by-step instructions presented in a sleek, modern interface navigated by swiping the screen up and down. The option to email recipe ingredient lists helps make grocery shopping easier. Another nice feature is the ability to add Your Notes to each step. Nigella fans will appreciate her beautifully written introductions have not been left out of the recipes.

Recipe ingredient list can be emailed for easier grocery shopping.

Recipe ingredient list can be emailed for easier grocery shopping.

What is Nigella Up to Right Now?

It’s a social world these days, and you want to know what Nigella is doing right now. Tap Social Feeds to see updated Nigella Facebook, Twitter and blog (Kitchen Witter) feeds. Each feed is displayed in a vertical column, which makes it easy to read at a glance.

The Social Feeds gives updated access to Nigella's Facebook, Twitter and Blog feeds.

The Social Feeds gives updated access to Nigella’s Facebook, Twitter and Blog feeds.

Nigella is very active in social media and it’s fun to keep up to date on her latest news escapades, like book signings and TV appearances. You can even click on likes mentioned in Twitter to view the content. Her blog column, Kitchen Witter, is a personal account of everyday family life and kitchen projects.

Conclusion

The Nigellissima iPad app is unique from other cooking apps from the Food and Drink category in that it’s free promotional material aimed at increasing sales of a cookbook. It doesn’t feel like a pushy advertisement, though. Nigella and Random House Group have created an innovative mobile experience rich in video storytelling, stunning photography, and delectable recipes. The superior design and functionality of Nigellissima make the app a joy to use. Nigella’s passion for Italy will inspire you to get in the kitchen and fall in love, one recipe at a time.


Summary

Stunning photography, sumptuous recipes, innovative design features and behind-the-scenes video interviews with Nigella make for a rich app experience that's fresh and new. If you're a Nigella fan, a foodie or an Italophile this is a must-have app.

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