Selling a home is hard. I mean, maybe that should go without saying, but there’s a reason that we use realtors to do the dirty work most of the time. But if you’re a realtor, print design work might not be your strong suit. And if you choose to skip the realtor and try and sell it on your own, I hope I’m not insulting you when I say you’re probably not prepared.
My parents skipped a realtor when they sold their last home two years ago, and I know it was an arduous time for the entire family — not to mention the poor dog, who met more strangers on house tours than he probably ever had in his entire life (I kid; I’m sure the dog was fine). I know my parents would have appreciated a tool like Breeze Real Estate Flyer Maker, which makes the whole process inexpensive and easy.
Talking Print Design
Print design, especially, isn’t easy. You might look at a real estate flyer and think it’s a piece of cake, but as somebody who’s designed more than one “standard” newsletter and flyer, it’s not. You need to have a good eye for this kind of thing. Not every typeface prints well. Not every layout looks good. And no, it’s not as easy as throwing a shadow on your title and “calling it a day.”
That’s why you use a tool like Breeze Real Estate Flyer Maker. I don’t think I necessarily have an eye for real estate flyers, but these look good to me without straying far from convention. Simply put, they look professional. I’d be proud to put my home on these, if I were selling. And if I designed these flyers, I’d be proud of myself.
The app comes with a freebie that, even from looking at the thumbnails, might be the best design in the package. It’s about as basic as you’d expect a flyer to be, but it takes all the guesswork away from the end user. You don’t get to fiddle with fonts, or text box sizes. If you type another line or two, your text automatically gets smaller. Your pictures are automatically resized. Everything is done for you.
How long does it take to do one of these flyers? Using the provided templates and changing words where necessary, about five minutes. That’s an incredible accomplishment and a massive timesaver. Properly designing and preparing the content for one of these on my own would take a week, and this app gives you the power to do it for free.
But Can’t I Just Use Pages?
Pages, the popular word processor straight from Apple, looks at first glance to be an excellent choice. In an effort to be as fair as possible to both you and the developer of Breeze Real Estate Flyer Maker, I took it for a test spin and compared the two.
Well, first of all, there aren’t a lot of templates in Pages that would be suitable for a real estate flyer. I counted two. One of them, as Pages properly noted, was best suited for an apartment rental. I didn’t bother using it to properly do a comparison, since there was no way I could make it work for the purpose of selling a home — it would look too casual and wouldn’t provide enough information about the home and the realtor.
That left me with one choice. Comparatively speaking, this template isn’t too bad. I don’t like the colours, but I think you can change those. The key word is think. A lot of this is kind of up in the air. You can change the font, and you can bring in different pictures. You can resize elements. But before long, you’ve strayed so far from the original template that you’ve forgotten what it looks like, and chances are, you’ve made something really ugly.
The thing is, there’s a reason that it’s a good thing Breeze Real Estate Flyer Maker doesn’t let you play with the templates much. It’s because they’re already pretty good, and the developer knows that. So why let you fiddle?
Beyond that, Pages costs $9.99 if you don’t own a new iOS device. If you’re keeping score, that means you get one real estate flyer template for $9.99, and it’s not as professional as what’s included in Breeze. For barely more than that, you could get the entire library of templates in Breeze and have sufficient flyer templates to run a small real estate business with.
The In-app Purchases
Breeze Real Estate Flyer Maker ships for free with one included template. To get the other three, you can either pay $5.99 each or get them all in one fell swoop for $12.99. That’s not a bad deal, if you ask me. There’s a lot of professionalism included in that $13, and short of a real estate license, it’s probably the only expenditure you’d need to make to keep your business running really well on a day-to-day business.
That being said, I think it’s going to feel pricey for those of us who aren’t real estate agents. Ironically, I think the flyers might be priced only a dollar too high for the value of the app. If the app cost $4.99 and all the templates cost $4.99 as well, there would be a sense of consistency ($5 for each template, including the first one), and the app would generate a larger income.
Yes, I’m effectively saying the developer should charge more money. But it makes more economic sense, at least to me, and it probably would to you too if you gave it a lot of thought. It also elevates the app to a slightly more professional position. As long as it’s free, it has to answer the question that I’m sure is much too popular: “is it actually professional?”
The answer to that question, of course, is yes. Breeze Real Estate Flyer Maker is one of the few professional tools I’ve ever seen that not only takes the guess work away from the end user, but also makes all of their output better as a result. For the real estate agent in all of us who are looking to sell our home, this app and its templates are all worth a buy. For real estate agents, this is a must-have iPad app — even if only to fiddle for inspiration.
For the rest of us, it’s so easy to use that Breeze Real Estate Flyer Maker might make us want to sell our house.