Failure to market your business properly can cost you dearly in the modern world, so it’s essential that you get it right. Nowadays, mobile technology lets you manage your marketing campaigns on your iPad, allowing you to respond to customer and lead’s needs and demands 24-7. There are some great marketing automation apps for iPad that can automate and supercharge your marketing efforts so that your business stands out from the crowd.
Marketing automation software for iPad can streamline marketing processes and operations, and enables you to monitor your efforts more closely at any time of day. What’s more, most marketing software for iPad is cloud-based, meaning you can manage your campaigns not just from your Apple tablet, but from any computer or device around the world.
iOS users also expect their software to not just work well but look good too so we’ve picked out some of the best marketing automation apps for iPad which will not only enhance your marketing efforts but are great fun to use too. All of these iPad marketing automation apps are free to download but require a subscription to the cloud service in order to run. Thankfully, most have free trials so you can give them a spin before you make your decision to purchase or not.
Infusionsoft was developed specifically to provide entrepreneurs with tools that simplify the sales and marketing process, so business owners can spend more of their time dealing with the types of tasks and projects they actually enjoy.
You can personalize marketing efforts using segmented lists to send personalized email campaigns, build landing pages and web forms, get marketing reports, and even turn social media likes into leads using GroSocial integration.
Infusionsoft’s iOS marketing automation software allows you to search all of your contacts and capture new leads. You can add tags to trigger actions and campaigns from your iPad. The app includes the ability to search existing tags or create new ones and assign them to contact records.
Price: From $199 per month
Autopilot for iPad is a powerful and elegant marketing automation software for iOS which makes marketing more visual to marketers and sales teams.
Autopilot is aimed more at medium to small businesses and sits somewhere between a simple email marketing software and a high-end automation solution. Autopilot is a multi-channel marketing application for iPad that improves customer relationship management, customer acquisition, and bottom line growth from your tablet.
Autopilot enables you to capture leads from forms, personalize and automate emails, view visitor events in real-time and nurture marketing databases. The result should be a higher return on investments due to better marketing insights and powerful reporting tools which help formulate better marketing campaigns.
Price: From $4 per month
HubSpot is an all-in-one marketing platform that covers a vast array of features and capabilities. The software can be used to carry out, track and measure all your online marketing activities such as blogging, email marketing, and social media marketing.
You can also use HubSpot to create landing pages and calls-to-action, as well as to get SEO tips. Furthermore, HubSpot acts as a content management system enabling you to update your website content, optimize it for search, and adjust it for mobile.
HubSpot makes for a great marketing software for iPad, and the app allows you take care of analytics, contacts, social media, and connecting with prospects. There’s good push notification support, allowing you to get alerted of social stream matches based on specific leads, or notifications of new leads when they come in.
Price: From $200 per month
Azalead is a B2B, Account Based Marketing (ABM) software that analyzes your website traffic to identify and retarget only those prospects that mean the most to your business. The software refines the audience you retarget by identifying companies that visit your site and don’t fill out any forms, filtering traffic by criteria such as company size, industry and location, and removing unwanted prospects such as B2C customers.
The Azalead iPad app allows you to target key accounts and get alerted when they are most likely to engage with you. This well design marketing software for iPad allows you to view targeted and excluded leads, check out visitor profiles, and see your pipeline impact.
Price: From $6000 per year
Constant Contact offers an excellent iPad marketing automation app which makes it easy to manage marketing campaigns on the move. Constant Contact ensures that you stay in touch with customers, members, and clients and enables you to create and manage emails in one place.
Constant Contact gives you a lot of power to track the progress of your emails on your iPad, track who clicked, opened, and forwarded emails, view who clicked each link (and even when) and see opt-outs and bounces. You can also switch between multiple accounts very easily.
If you need something that puts a lot of focus on managing your marketing contacts, Constant Contact also allows you to add new contacts, edit or remove existing contacts and manage your contact lists with ease.
Price: From $15 per month
MailChimp for iPad is one of the most popular web email marketing solutions available for iPad and gives you total control and transparency over campaigns, email tracking, click-through rates, reports, subscribers and un-subscribers. MailChimp for iPad allows you to create your own templates abut also choose from many custom designs and campaigns.
MailChimp offers a lot of this for free too up to a certain number of emails and subscribers although serious enterprises and businesses will need to subscribe to one of MailChimp’s plans.
MailChimp looks superb on a tablet and you can extend it beyond your iPad thanks to integrations with other CRM solutions and social media channels to maximise sign-up rates. MailChimp looks good, is easy to use and is ideal for those starting out in email marketing on iPad.
Marketo Moments is from the makers of Marketo, an extremely powerful marketing automation tool which is used by some of the biggest companies around.
Marketo Moments for iPad is an elegantly designed mobile marketing application that provides marketers with real time data wherever they are.
Marketing teams can see how their most recent campaigns are performing and take action on upcoming campaigns, all from their iPad. Of particular note are Marketo Moments reports which provides essential details to help marketers measure the impact of their marketing efforts. There’s even a fun sharing feature to show off the best successes to other members of the team. All in all, it’s a very powerful marketing software for iPad.
Price: From $1195 per month
Evergage on the Go is the mobile companion to Evergage which is a powerful and easy to use marketing application. Evergage allows you to track and manage your Evergage personalization campaigns from anywhere including the ability to Check Campaign Status, Access Campaign Statistics, Pause or Unpause Evergage Campaigns and View Reports
Evergage believes that personalization is the future of digital marketing and that marketers need to understand audiences and respond in real time with the most relevant content and campaigns. This is only effective when you’ve got access on the move and the Evergage platform allows marketers to increase engagement and conversions through real-time personalization and analysis of statistics.
Evergage on the Go helps you build more productive and closer relationships with customers that should ultimately result in more conversions.
These are some of the best iPad marketing automation apps to make sure you’re reaching the right customers at the right time with the right message. What do you think? Which iPad marketing software do you use? Let us know below. And be sure to check out our sister site GetApp’s ranking of the top cloud-based marketing automation apps, GetRank.
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