Posts Tagged

future

“Sequences shortened.”

It’s a short phrase that, on the surface at least, seems pretty innoucous. Obviously you have to cut down your ad slot to fit the allotted time; nobody minds not seeing how long it takes to actually connect a phone call or wants to see Mail downloading new messages – we know it’ll take a few seconds, nobody’s calling foul on that.

The problem arises when the phrase “Sequences shortened” starts to feel like trickery, an understatement intended to make something that’s a work in progress look like a finished product; akin to advertising a beautifully produced and engineered song, and then selling people a pretty sketchy demo.

Here lies Apple’s dilemma, they desperately want to portray Siri as effortless, seamless, and emminently helpful, but it’s just not.

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Oh, how we have adapted!

Humankind is almost unique in nature: we are one of the rare species that is adept at using tools to fashion a liveable environment around us rather than being a species that has no choice but to adapt through evolution (For example, certain moth species evolved into butterflies in order to avoid nocturnal predators such as the bat). Man, as a species, fashions an environment to suit his needs. From sea-level to the highest peaks, from the desert areas to the extreme cold of the poles, humankind has adapted his environment in order to survive.

Changing our world to suit our needs implies progress, of course: for thousands of years, humans lived in caves either scavenging or eating raw meat. Fire would have been used for warmth alone, until our ancestors discovered the delights of cooked food (no doubt by accident). Our brains developed into what they are now through the eating of cooked meat, according to most experts. This, in turn, would have led to the carving of tools, which allowed our forefathers to adapt to the extremes of nature. And then there is language, of course, adding to the mix: spoken, articulated communication allowed us to spread our ideas, helping us to become masters not only of our own destiny, but masters of all we survey.

And so it continues…

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Hardware makers and software developers are starting to turn the iPad into a full-fledged gaming console. Once home to little more than Angry Birds and other casual games, the iPad (and iOS devices in general) have started playing host to more ‘serious’ games in previous months. One of those games is ShadowGun, a third-person shooter that challenges the idea that the iPad can’t be a full console.

How does it work? Is ShadowGun an admirable effort, or a genuinely enjoyable experience? Those are the questions that I would like to answer today.

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This week I’d love to take a poll on a highly speculative, but nonetheless interesting, question. Is the iPad the final new product from Apple?

First, I should probably clarify the question a little.

I was inspired to create this poll after reading a fascinating article on Cult of Mac that makes a strong statement with its title; iPod. iPhone. iPad. Why Apple is Done Inventing New Devices.

By new devices (or products) I don’t mean the further iterations or development in existing spaces, such as the desktop or mobile phone, but rather the creation of entirely new categories of product. Such as the iPad and its creation of the spuriously named ‘Tablet Market’ (many have argued that there is really only an ‘iPad Market’ at the moment).

Do you think that Apple will now continue to push the bounds in its current areas of influence and leave pushing into new areas aside? Or, is it short-sighted to think that a company such as Apple won’t break ground in ways we can’t yet envisage?

I’d love to hear your thoughts! Log your answer and perhaps send a few words this way as well!