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Giada De Laurentiis
Foodie Friday: Giada: A Digital Weekly

When I came across Giada De Laurentis’s latest app, Giada: A Digital Weekly, I was intrigued. A weekly magazine for the iPad—how come no one else in the food scene is doing this? It seems like a fantastic idea, because we all want information in smaller and smaller bites these days. I hold onto digital issues of my favorite magazines, waiting until I have the time to sit down and savor all the stories, recipes and tips (this can take an hour or more). The idea of receiving smaller magazine issues more often sounded appealing. I envisioned reading through a brief foodie zine during those moments sitting on a bus, waiting at the doctor’s office or eating my lunch. It would be nice to have a quick look and come away with a couple of good ideas to inspire that night’s supper or my next weekend getaway destination.

Does the innovative Giada: A Digital Weekly offer subscribers enough to stay interested? Keep reading to find out.

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Are you a Giada de Laurentiis fan? I remember watching her in the early days of Food Network on her Emmy award winning show, Everyday Italian. She’s just as likable today as she was then. Giada isn’t just a Food Network celebrity; she graduated from Le Cordon Bleu in Paris, owned her own catering company and has proven to be an entrepreneur with seemingly endless amounts of enthusiasm and energy. Several years and one child later she’s still going strong, making regular appearances on the Today Show, writing cookbooks and starring in another popular series, Giada at Home.

If you’re a Giada fan then you’ve got to check out the free Giada app featuring recipes from her latest cookbook, “Weeknights with Giada.” The theme is “Quick and simple recipes to revamp dinner.” Many moms out there may find it a comfort that even a famous chef meets challenges when it comes to getting dinner on the table every weeknight after work. Giada is here for you, with plenty of useful tips and encouragement in video “bites” throughout the app. Looking to revitalize your weeknight suppers? Keep reading to learn how Giada can help.

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