Everyday, roughly 42 percent of tablet owners in the U.S. use their device while watching TV. Why? TV viewers are multitasking (i.e. web browsing) or using their device as a second screen in order to find more information about the program they’re watching or engage in social networking banter.
With this rise of second screen usage, it should come as no surprise that app makers want to provide tools that act as a companion to a user’s TV. Instead of jumping on Twitter to comment about a show, IMDb to access a show’s cast or Shazam to tag a song that’s being performed, IntoNow from Yahoo! hopes to provide all those functions and more. But, does it do so effectively? (more…)