Posts TaggedRandom House Digital
When I came across Giada De Laurentis’s latest app, Giada: A Digital Weekly, I was intrigued. A weekly magazine for the iPad—how come no one else in the food scene is doing this? It seems like a fantastic idea, because we all want information in smaller and smaller bites these days. I hold onto digital issues of my favorite magazines, waiting until I have the time to sit down and savor all the stories, recipes and tips (this can take an hour or more). The idea of receiving smaller magazine issues more often sounded appealing. I envisioned reading through a brief foodie zine during those moments sitting on a bus, waiting at the doctor’s office or eating my lunch. It would be nice to have a quick look and come away with a couple of good ideas to inspire that night’s supper or my next weekend getaway destination.
Does the innovative Giada: A Digital Weekly offer subscribers enough to stay interested? Keep reading to find out.