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Rockpack
Recommended Reading From July

If you missed these fantastic articles from iPad.AppStorm this month, then here’s another chance to catch up on some of my favourite writing from the site in July. And remember, if you have any suggestions or you would like to share your favourite article with our readers then please feel free to post them in the Comments section below.

Enjoy!

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How on earth have we become so addicted? To online video, I mean. According to comScore, Americans alone watched 41 billion videos in May 2013. This figure is remarkable on its own, but it seems even more so when you consider that the market-leader — or monopolizer, some may say — YouTube, is only eight years old.

Given the solidity of YouTube’s dominance, and the continuing growth of the online video market, it seems likely that Google‘s video goliath will continue to corner the market for some time to come. It is starting to show its age, though. We live in a world that is rapidly adopting online television as its favoured form of audiovisual entertainment, and although YouTube’s sprawling network provides diversity, it does not provide an ideal environment for the passive viewer. Equally, YouTube’s design has barely changed in years, with only a few Cosmic Panda-inspired tweaks providing some kind of refinement. Even the most hardcore YouTuber could hardly call the site, and its associated apps, pretty.

Rockpack, a new video-based iOS offering, is attempting to add a layer of its own polish on top of YouTube’s massive library of content. Within its stunning interface, Rockpack offers up YouTube’s content in a channel-focused way, as well as offering an independent, in-app video sharing network. Is a snazzy interface and a copycat network really enough to elevate Rockpack above its parent platform, though?

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