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Has the Microsoft Surface Challenged Apple’s iPad?

About a year ago I wrote an article for iPad AppStorm entitled, “What the new Microsoft Surface means for the iPad”. It got lots of comments, many of which called me biased towards Apple and the iPad. Maybe I was slightly biased, but as an iPad and iPhone owner writing on an iPad website that was to be expected. Today I revisit this old topic as news of Microsoft slashing the price of the Surface RT (the lower end model) is released upon the world. In this article I’ll again be looking at the Surface and the iPad, what they mean for each other and whether the Surface has proved a true contender to the iPad on a number of levels.

Read on for more.
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Last week the legal spat between Apple and Samsung reached a new and unexpected level. Following a district court ruling in Düsseldorf, Germany, Samsung were forbidden from selling their new Honeycomb-based tablet, the Galaxy Tab 10.1, in all EU countries apart from the Netherlands due to copyright infringements.

Apple claim that the physical design of the Galaxy Tab 10.1 violates the iPad 2 design patents and has demanded that all Galaxy Tab 10.1 units are pulled off the shelves until the case is resolved. Samsung faces a hefty €250,000 (around $360,000) fine if they disobey the court ruling.

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Apple has seen an unprecedented amount of success with its latest major product line, the iPad. Some estimates put the iPad with a rounded 100% market share, their competitors aren’t even on the board.

As we all know, Apple got there first – in terms of modern tablets – by launching their first product in April of 2010. However, it’s evident that even now, with many tablets on the market, Apple is still leading the pack.

Your choice in tablet probably comes down to personal brand loyalty. Chances are that, if you’re reading this site, you’re somehow interested in the technology industry, and probably have good knowledge of the goings on.

Therefore, from our perspective, choosing Google or Apple is probably up to some sort of brand loyalty influenced by the devices we already own (for example, a Mac user is probably more likely to buy an iPad). However, the average consumer who wants a tablet doesn’t necessarily have any underlying loyalty to a certain brand that dictates their choice. So, why is the iPad the device of choice? What’s behind its insane success in comparison to its competitors?

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