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Has the Microsoft Surface Challenged Apple’s iPad?

About a year ago I wrote an article for iPad AppStorm entitled, “What the new Microsoft Surface means for the iPad”. It got lots of comments, many of which called me biased towards Apple and the iPad. Maybe I was slightly biased, but as an iPad and iPhone owner writing on an iPad website that was to be expected. Today I revisit this old topic as news of Microsoft slashing the price of the Surface RT (the lower end model) is released upon the world. In this article I’ll again be looking at the Surface and the iPad, what they mean for each other and whether the Surface has proved a true contender to the iPad on a number of levels.

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Throughout history, as long as there have been market leaders there have been competitors, that’s just how it goes – Coca Cola has Pepsi, Ferrari has Lamborghini, and Apple has Microsoft and Google. With regard to the tablet market the recently announced Microsoft Surface tablets (Surface and Surface Pro) could be the first truely serious contenders from Microsoft who are looking for a slice of the extremely lucrative market practically created by Apple’s ever-dominant iPad.

So what does the new Microsoft Surface announcement mean for the iPad?
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