The Internet has brought a new wave of shopping to users. More of my friends prefer to shop at Amazon.com than go to walk down the street to the local outlets. I even bought nearly all my Christmas gifts for friends online, whether it was from the aforementioned superstore or eBay. Since everything is usually in stock when you need it — with the exception of Apple Inc. products — and it’s much easier to find what you’re looking for, there’s no reason to shop places like Wal-Mart anymore. Even pricing is better online, for the most part.
But with this radical movement comes a price: you can’t be drawn in by walking down the street anymore. There are no shelves to browse in the digital world; you just type in what you’re looking for. I’ve found that, on Amazon.com at least, it’s hard to discover things for people. With all the filters, categories, and confusing organizing tactics that the Seattle, Wash.-based company uses, browsing has been redefined, if not lost. Amazon.com has hope, though. It has an app called Windowshop, and it hopes you’ll find a new way to shop from your iPad. Let’s take a look. (more…)