I love magazines. There’s nothing quite like the experience of opening up the mailbox and getting your latest issue of your favorite publication, then spending a few hours pouring through the glossy pages and learning new things.
Of course, print media has been in trouble for years now, and everyone is trying to figure out how to make more cash. The iPad was once considered the savior for the print world, but at the moment the results are less than sparkling. How could that be? The iPad offered so much promise?
I”ll tell you why: Print media doesn’t get it. They don’t understand what makes the iPad such a unique device and how to take advantage of all its technology to make their print magazine so much better. What do they do to fix the problem? Let’s take a look and see what magazines are doing right, and what they’re doing wrong.