When settling down to write, be that short emails or the next chapter of our novel, the environment we’re writing in can have a huge affect on the outcome!

One of the biggest factors that exerts influence over us is the medium in which we are writing – it can fade away allowing total focus, or become more distracting than the house alarm down the street.

Writing on the iPad was something that I originally dismissed as impractical and a more awkward experience than simply using a laptop, which isn’t always ideal itself. I have, however, recently come round to the idea.

One of the major acquisitions that allowed my iPad to gain my affection as a writing tool was the purchase of iA Writer. In conjunction with the Smart Cover it transformed writing on my iPad into a thoroughly enjoyable experience!

If you’re intrigued, we reviewed iA Writer on iPad.AppStorm just over a week ago – you can read it here.

I’m just discovering how intuitive writing on the iPad can be, but I’m fascinated by other people’s experiences. Is there a bold future for writing on the iPad? Or is it always going to be a second rate way to get your thoughts down?

We’d love to know what you think about the writing experience of the iPad, post a comment below and don’t forget to vote!

There’s no question that one of the biggest advantages that the iOS platform has over its competitors is a robust ecosystem of apps. No doubt this wide array was one of the things that attracted you to the iPad in the first place. But in a sea of over 60,000 choices, how do you know what apps to choose? How do you know which apps are worth your time – and more importantly your money – when you’ve only just bought your iPad?

Well that’s where we come in. Today we’re going to showcase the best apps in 6 different categories for those who are just getting started with their iPad.


Macworld is one of, if not the, most popular Apple-based print magazine. For a long time, they’ve had a website that publishes regular content and, naturally, this has been accessible via Safari on your iPad.

However, a few months back the publication launched a native iPad app to distribute content. This was not at all what I expected. I anticipated its function to be similar to the likes of The Daily, or T3, but I was pleasantly surprised. Macworld Reader curates website and iPad-only content in an immersive and well designed application.

Macworld has built up an amazing browsing experience, its iPad optimisation making it one of the best ways to consume content. Could this be the future of iPad magazines?

Winners Announced

Thanks to everyone who took part in the giveaway this week, and special thanks to the kind people at The Skins Factory! I’m excited to let you know that we now have 10 promo codes to give away and the winners have been chosen. Congratulations are in order to:


Well done to the lucky winners, and we’ll be in touch soon with your promo code. Sorry to those who missed out, be sure to check back for more great competitions!

Old Competition Post

Following our in-depth review of Zen Viewer HD earlier this week we’re excited to announce that we have 5 promo codes to give away!

Zen Viewer HD is a new, and critically acclaimed iPad file viewer, and manager, that unifies your favourite content in one place. You can read documents, PDF’s, books, user manuals, comic books, listen to pre-recorded audio and music files, record and save audio with the built-in recorder, watch video, and view photos and images. All while utilizing an intuitive folder system!


Apple has seen an unprecedented amount of success with its latest major product line, the iPad. Some estimates put the iPad with a rounded 100% market share, their competitors aren’t even on the board.

As we all know, Apple got there first – in terms of modern tablets – by launching their first product in April of 2010. However, it’s evident that even now, with many tablets on the market, Apple is still leading the pack.

Your choice in tablet probably comes down to personal brand loyalty. Chances are that, if you’re reading this site, you’re somehow interested in the technology industry, and probably have good knowledge of the goings on.

Therefore, from our perspective, choosing Google or Apple is probably up to some sort of brand loyalty influenced by the devices we already own (for example, a Mac user is probably more likely to buy an iPad). However, the average consumer who wants a tablet doesn’t necessarily have any underlying loyalty to a certain brand that dictates their choice. So, why is the iPad the device of choice? What’s behind its insane success in comparison to its competitors?


While the iPad is hailed by many as a replacement for a small, portable computer, there’s one thing it doesn’t come out-of-the-box with: file management. The apps on the iPad are mostly a closed environment, not allowing for passing their files around to other apps (with a few exceptions) or even renaming or ordering them in some way.

There are a number of apps available aiming to fill this gap and today we’ll take a look at Zen Viewer, which prides itself as one of the most beautiful and practical file viewers, readers and organizers for the iPad.


If you are like me, then you will have lots of videos (HD and SD) stored on your computer, and most of these will be in a format that Apple devices will not be able to play. 

This was a big problem for me, as when I am away from my main computer (both inside my house and out around town), I still want to have access to these videos, especially on my Apple devices – as they’re always with me!

Normally, if I wanted to watch my videos when I’m out and about, I would have to convert them into a file format that Apple supports before I left. With Air Video, however, this is not the case. Air Video allows you to stream all the major video formats to your iPad and other Apple devices. This enables you to watch all of your content over your local wireless connection, or over the Internet!

Read on to find out how you can take your entire video library with you!


In the wake of the comScore report on Smartphone market share there has been a blinding flurry of speculation over the future of the Smartphone market. Who will the major players be in two years time? What about five years? How does the information on market share influence the primary platforms that developers will target?

The major hot button topic arising from this report was surrounding the rise of Android and the stagnation of iOS (or decline, depending on who you talk to). While talking in circles about the difference between market share and profitability, and baiting fans loyal to each respective platform, might help drive traffic, it’s not particularly relevant to the situation of the end-user.

One of the most significant discussions that will come out of this furore will be over the desirability of certain platforms for developers. If Android continues growing at its current pace, will all the good iOS developers jump ship? With cross-platform apps, will it even matter?


The list of good uses for the iPad is continually, and rapidly, growing. One area where it has laid a strong foundation is in the cooking and food category. There are an increasingly large number of excellent cooking applications available for the iPad in the App Store. As someone who is getting more and more interested in cooking, I wanted to delve deeper into this application space.

Out of the sea of excellent applications, I decided to give Allrecipes a try. It seemed to fit perfectly with what I was looking for! Read on to see how the application actually works and whether it could become your new inspirational cooking companion…


A year ago the tablet market was almost non-existent, but with the release of the iPad and its ensuing success the wheels were set in motion for a surge of competing tablets.

It’s hard to believe but there were more than a hundred tablets on display at the Consumer Electronics Show in Las Vegas earlier this year! The tablet market is, the expert’s all tell us, set to continue growing at a rapid pace in 2011 – but who will benefit most from this boom?

Some of the biggest potential rivals for the iPad come from well known developers like RIM, Motorola, and Samsung. But there are also some outsiders looking to steal the limelight, with the likes of Asus and Compal also showcasing tablets at CES.

This glut of competition can only be good for the consumer, inevitably pushing prices down and forcing technology companies to drive towards a better product than their competitors. The question is, however, once the dust has settled in this shootout, who will be the victor?

We’d love to hear your thoughts on the biggest potential rival to the iPad. Is there a key tablet that’s been missed? Feel free to comment below, especially if you’ve selected ‘Other’!

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