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Android

I don’t think I’m alone in saying that Facebook’s announcement yesterday at their headquarters in Menlo Park, California, didn’t get me stoked up one bit. I didn’t even realise it had started until I checked my Twitter during a break from revision in my university’s library and discovered that the event had temporarily hijacked my feed. So, to procrastinate a bit, I started watching the live feed and reading a bit more about it on various technology blogs. The results, unfortunately, didn’t impress.

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Apple has seen an unprecedented amount of success with its latest major product line, the iPad. Some estimates put the iPad with a rounded 100% market share, their competitors aren’t even on the board.

As we all know, Apple got there first – in terms of modern tablets – by launching their first product in April of 2010. However, it’s evident that even now, with many tablets on the market, Apple is still leading the pack.

Your choice in tablet probably comes down to personal brand loyalty. Chances are that, if you’re reading this site, you’re somehow interested in the technology industry, and probably have good knowledge of the goings on.

Therefore, from our perspective, choosing Google or Apple is probably up to some sort of brand loyalty influenced by the devices we already own (for example, a Mac user is probably more likely to buy an iPad). However, the average consumer who wants a tablet doesn’t necessarily have any underlying loyalty to a certain brand that dictates their choice. So, why is the iPad the device of choice? What’s behind its insane success in comparison to its competitors?

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