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zinio

Since the introduction of the iPad in 2010, the state of digital publishing has gone through a lot of radical changes. Not unlike the shift towards “buy once and watch everywhere” in the movie industry, magazine publishers have had to account for the adjusted expectations of consumers.

The dust hasn’t settled from this big change yet, though, and this year it feels like things have really gotten a kickstart. There are a lot of ways publishers are handling this adjustment, and we’re going to outline a few of the responses over three feature articles here at iPad.AppStorm. In our first article, we’re taking a look at the basic principles of Newsstand and cross-platform pursuits like Zinio. So grab a cup of coffee and settle in: This is going to be good. (more…)

The biggest problem with Apple’s products is that they keep people within a walled garden. There’s a lot of benefits to the walled garden in some cases — namely security — but there can also be annoying detractions. One example is the DRM in the iBooks app that makes it altogether impossible to read anything you purchased on anything other than an iPad (I’d love it if Apple used .mobi instead so I could put anything I purchase from them on my Kindle).

But then there are some walls in Apple’s garden that nobody likes, like Newsstand. Newsstand is one of those apps that Apple let get away. Not only are most of the magazines in Newsstand difficult to search for in its Store (Apple really needs to merge the Newsstand with the iBooks Store), but they’re also merely digital scans of paper-based media with a few hyperlinks thrown in for good measure. Newsstand’s proprietary format and wooden shelves have driven a lot of people away from the app and towards its only clear, cross-platform alternative: Zinio. (more…)

I love magazines. There’s nothing quite like the experience of opening up the mailbox and getting your latest issue of your favorite publication, then spending a few hours pouring through the glossy pages and learning new things.

Of course, print media has been in trouble for years now, and everyone is trying to figure out how to make more cash. The iPad was once considered the savior for the print world, but at the moment the results are less than sparkling. How could that be? The iPad offered so much promise?

I”ll tell you why: Print media doesn’t get it. They don’t understand what makes the iPad such a unique device and how to take advantage of all its technology to make their print magazine so much better. What do they do to fix the problem? Let’s take a look and see what magazines are doing right, and what they’re doing wrong.

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